car dealership direct marketing

Canada’s new Anti-Spam Legislation which takes effect on July 1, 2014 will not only have more stringent measures for marketers but will include a hefty penalty for non-compliance that can be anywhere from $1 million for individuals and $10 million for businesses. This apparently impacts the marketing strategies of most companies.

targeted marketingHowever, one marketing strategy that the CASL does not affect is Direct Marketing (DM) which has been widely utilized in automotive marketing through auto flyer advertising. In fact, CASL only reinforces the advantages of direct marketing. By itself, this strategy is preferred by a third of Canadians, 68 percent of whom open their mails right away and 95 percent read their mails the same day that they get it, according to Canada Post. The Direct Marketing Association (DMA) affirms the viability of this strategy by stating that direct mails generate 4.4 percent responses against the 0.12 percent response from e-mails.

Auto flyer advertising is synonymous to targeted marketing since flyer distribution is focused on the locality of the car dealership. Mapping target markets allow dealers to evaluate new opportunities and acquire new customers.  Neighborhood data also reveal the demographics of read more

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car dealership direct marketingCar dealership direct marketing through auto flyers is unique, in the sense that you can tap a targeted market from the get-go. This particular approach is something that should be maximized, as it not only allows you to give your clients the positive impression that you are talking exclusively to them, but also a way to advertise a good number of products.

It’s always important to strike the tone that your market is using. After all, all brands ideally need to appeal and relate to their target audience. Do this even before creating your brand’s identity, as the target market will shape the audience you will be talking to in the long run. This means making your product appealing to the audience in order to also tailor your car dealership direct marketing within a more focused pattern. This increases your consumers’ impression that you understand them and their particular needs and preferences and in turn inspires confidence.

Match Location with the Cars Being Advertised

For the most part, car brands have different lines that can match specific topographical areas. Whether it is a luxury car, middle-of-the-road or read more

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