auto flyers

Canada’s new Anti-Spam Legislation which takes effect on July 1, 2014 will not only have more stringent measures for marketers but will include a hefty penalty for non-compliance that can be anywhere from $1 million for individuals and $10 million for businesses. This apparently impacts the marketing strategies of most companies.

targeted marketingHowever, one marketing strategy that the CASL does not affect is Direct Marketing (DM) which has been widely utilized in automotive marketing through auto flyer advertising. In fact, CASL only reinforces the advantages of direct marketing. By itself, this strategy is preferred by a third of Canadians, 68 percent of whom open their mails right away and 95 percent read their mails the same day that they get it, according to Canada Post. The Direct Marketing Association (DMA) affirms the viability of this strategy by stating that direct mails generate 4.4 percent responses against the 0.12 percent response from e-mails.

Auto flyer advertising is synonymous to targeted marketing since flyer distribution is focused on the locality of the car dealership. Mapping target markets allow dealers to evaluate new opportunities and acquire new customers.  Neighborhood data also reveal the demographics of read more

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auto flyersDirect mail marketing is just one branch of advertising that can successfully aid in promoting your product. Your vehicle dealership is also an excellent venue to exercise such an approach. Having good quality auto flyers professionally designed, printed and delivered in the vicinity can work wonders, and is part of a two-pronged approach to reaching potential customers both in person at your dealership and beyond.

Target More than Previous Customers

For the most part, direct mail targeted car advertisements can be focused on customers that the dealership has already conducted business with in the past. Make use of the information database built up over time through read more

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auto flyersYou may wonder if auto flyers are still an effective way to earn results when it comes to advertising cars. The short answer is: definitely! Flyers remain one of the best methods around. Here are some tips to make them work even harder at getting good results.

Low Cost, High Effectiveness

Of course, effective advertising is comprised of many facets, and doesn’t just rely on the appeal of the visual material alone. Even the most visually tempting of auto flyers won’t attract the right customers if they are not properly distributed in the right areas and at the right time.

Targeting a specific audience increases the success of this advertising method. Making use of channels such as direct mail, when done creatively, can have a huge impact on read more

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auto flyersJust as an aesthetically appealing visual design can work wonders on the effectiveness of your auto flyers in catching the attention of their target audience, the other 50% of the equation for a more focused and effective approach in advertising is the content of your copy.

In advertising, be it of automobiles, food, housewares, or myriad other products, flyers are a tried and true medium in seeking sales. But more particularly, it is the use of selected keywords that allows the message to come across most effectively and take root in consumers’ minds.

Auto Flyers: Keywords that Can Stick

There are a number of specific words that tend to stick in consumers’ minds, based on direct marketing and studies on good response rates. Auto flyers would be no exception!

Those words are as follows read more

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Auto FlyersAuto flyers make for a great way to showcase your vehicle products without having to go through the hassle and expense of creating posters and other printed ads that may not always be seen by your target market.

With auto flyers, you can take control of the kind of information that your audience receives and you direct them to the exact area where the sale is taking place.

Perfect for Promoting Teasers or Promos

Promotional materials are one of the most common ways that auto flyers are used as an effective selling tool. You can immediately distribute announcements of various promos, discounts, and new releases in a well-designed flyer, complete with the specs, features, and prices of the cars.

You can include all of the information needed for the promo, or it can serve as a teaser auto flyer, wherein you can put links to your read more

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Car Auto Flyers from Toronto AdvertisingCars don’t sell themselves, and no one knows that better than those in the business. Maybe it’s the fluctuating economy. Or the fact that people are bewildered by choice and need that extra push to get them off the couch and through the dealership doors to talk turkey and take that initial test drive. No matter what the challenges and obstacles, when promoting the inventory of vehicle dealerships, car sale flyers are still a tried and true method that works.

Why Use Auto Flyers to Help Sell Cars?

The changing landscape of advertising ideas for car dealerships has introduced more choices than ever before. Nowadays, it’s not uncommon to see digital campaigns launching products or even specific brands exclusively through Internet advertising. One proven method that still holds its own and keeps up with the times is car sale flyers, particularly in Canada. With the prevalence and popularity of email, texting and online activity in general, the amount of household mail delivered door-to-door has decreased considerably, and this works well for auto flyers.

Sending car sale flyers to individual mailboxes ensures that the target audience has the ability to peruse them while at home. This way, you are presenting the opportunity to read more

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Use FLYER ADVERTISING to INCREASE your SALES leads

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