Car Dealership Direct Marketing

Smartphone Scanning Qr CodeAutomotive companies strive to offer the car their customers desire and provide them with the best service possible while doing so.

To that end, they put forth their best available cars and then creatively reach out and promote them to the public at large in hopes that they might be interested in buying one or more.

With the multitude of messages in the advertising landscape coming from every direction, how does a car dealership attract the attention of a potential customer and lead him to their showroom or read more


Canada’s new Anti-Spam Legislation which takes effect on July 1, 2014 will not only have more stringent measures for marketers but will include a hefty penalty for non-compliance that can be anywhere from $1 million for individuals and $10 million for businesses. This apparently impacts the marketing strategies of most companies.

targeted marketingHowever, one marketing strategy that the CASL does not affect is Direct Marketing (DM) which has been widely utilized in automotive marketing through auto flyer advertising. In fact, CASL only reinforces the advantages of direct marketing. By itself, this strategy is preferred by a third of Canadians, 68 percent of whom open their mails right away and 95 percent read their mails the same day that they get it, according to Canada Post. The Direct Marketing Association (DMA) affirms the viability of this strategy by stating that direct mails generate 4.4 percent responses against the 0.12 percent response from e-mails.

Auto flyer advertising is synonymous to targeted marketing since flyer distribution is focused on the locality of the car dealership. Mapping target markets allow dealers to evaluate new opportunities and acquire new customers.  Neighborhood data also reveal the demographics of read more


auto flyersDirect mail marketing is just one branch of advertising that can successfully aid in promoting your product. Your vehicle dealership is also an excellent venue to exercise such an approach. Having good quality auto flyers professionally designed, printed and delivered in the vicinity can work wonders, and is part of a two-pronged approach to reaching potential customers both in person at your dealership and beyond.

Target More than Previous Customers

For the most part, direct mail targeted car advertisements can be focused on customers that the dealership has already conducted business with in the past. Make use of the information database built up over time through read more


car dealership direct marketingCar dealership direct marketing through auto flyers is unique, in the sense that you can tap a targeted market from the get-go. This particular approach is something that should be maximized, as it not only allows you to give your clients the positive impression that you are talking exclusively to them, but also a way to advertise a good number of products.

It’s always important to strike the tone that your market is using. After all, all brands ideally need to appeal and relate to their target audience. Do this even before creating your brand’s identity, as the target market will shape the audience you will be talking to in the long run. This means making your product appealing to the audience in order to also tailor your car dealership direct marketing within a more focused pattern. This increases your consumers’ impression that you understand them and their particular needs and preferences and in turn inspires confidence.

Match Location with the Cars Being Advertised

For the most part, car brands have different lines that can match specific topographical areas. Whether it is a luxury car, middle-of-the-road or read more



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