Auto Flyers

Canada’s new Anti-Spam Legislation which takes effect on July 1, 2014 will not only have more stringent measures for marketers but will include a hefty penalty for non-compliance that can be anywhere from $1 million for individuals and $10 million for businesses. This apparently impacts the marketing strategies of most companies.

targeted marketingHowever, one marketing strategy that the CASL does not affect is Direct Marketing (DM) which has been widely utilized in automotive marketing through auto flyer advertising. In fact, CASL only reinforces the advantages of direct marketing. By itself, this strategy is preferred by a third of Canadians, 68 percent of whom open their mails right away and 95 percent read their mails the same day that they get it, according to Canada Post. The Direct Marketing Association (DMA) affirms the viability of this strategy by stating that direct mails generate 4.4 percent responses against the 0.12 percent response from e-mails.

Auto flyer advertising is synonymous to targeted marketing since flyer distribution is focused on the locality of the car dealership. Mapping target markets allow dealers to evaluate new opportunities and acquire new customers.  Neighborhood data also reveal the demographics of read more

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auto flyersYou may wonder if auto flyers are still an effective way to earn results when it comes to advertising cars. The short answer is: definitely! Flyers remain one of the best methods around. Here are some tips to make them work even harder at getting good results.

Low Cost, High Effectiveness

Of course, effective advertising is comprised of many facets, and doesn’t just rely on the appeal of the visual material alone. Even the most visually tempting of auto flyers won’t attract the right customers if they are not properly distributed in the right areas and at the right time.

Targeting a specific audience increases the success of this advertising method. Making use of channels such as direct mail, when done creatively, can have a huge impact on read more

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auto flyersJust as an aesthetically appealing visual design can work wonders on the effectiveness of your auto flyers in catching the attention of their target audience, the other 50% of the equation for a more focused and effective approach in advertising is the content of your copy.

In advertising, be it of automobiles, food, housewares, or myriad other products, flyers are a tried and true medium in seeking sales. But more particularly, it is the use of selected keywords that allows the message to come across most effectively and take root in consumers’ minds.

Auto Flyers: Keywords that Can Stick

There are a number of specific words that tend to stick in consumers’ minds, based on direct marketing and studies on good response rates. Auto flyers would be no exception!

Those words are as follows read more

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car sales flyersMost people assume that car selling requires a certain skill that cannot be practiced and perfected, and that you have to be naturally born with it.

While there are those who have their way with words and actions when it comes to closing a deal, there are also many ways to sell a car. With effective car sales flyers, you can employ strategies similar to those used in one-on-one selling. Remember that it is important to generate and instill enthusiasm, which can be conveyed through car sales flyers, in addition to face-to-face conversations at the dealership.

Know Your Product Well

When distributing car sales flyers, you are making use of another channel to sell cars, but this doesn’t mean that you can’t use the usual sales read more

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auto sales flyersThere are many ways to attract customers with auto sales flyers, not only because they are an effective advertising medium, but also because flyers can easily tap into your market through a relatively inexpensive method.

Put the Bestsellers in Your Auto Sales Flyers

The challenge that advertising is up against on a daily basis is the fact that people’s attention spans are actually very short. This is one of the primary reasons why TV advertisements, for example, usually last only about 15 to 30 seconds.

With auto sales flyers, you can advertise a fair number of products overall, and zero in to feature three or four specifically, particularly the ones that are the bestsellers in your dealerships. This will immediately attract read more

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Auto FlyersAuto flyers make for a great way to showcase your vehicle products without having to go through the hassle and expense of creating posters and other printed ads that may not always be seen by your target market.

With auto flyers, you can take control of the kind of information that your audience receives and you direct them to the exact area where the sale is taking place.

Perfect for Promoting Teasers or Promos

Promotional materials are one of the most common ways that auto flyers are used as an effective selling tool. You can immediately distribute announcements of various promos, discounts, and new releases in a well-designed flyer, complete with the specs, features, and prices of the cars.

You can include all of the information needed for the promo, or it can serve as a teaser auto flyer, wherein you can put links to your read more

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Use FLYER ADVERTISING to INCREASE your SALES leads

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1-888-966-6626 or 416-447-6646