QR Codes: Bridging the Gap between Your Online and Offline Presence

Smartphone Scanning Qr CodeAutomotive companies strive to offer the car their customers desire and provide them with the best service possible while doing so.

To that end, they put forth their best available cars and then creatively reach out and promote them to the public at large in hopes that they might be interested in buying one or more.

With the multitude of messages in the advertising landscape coming from every direction, how does a car dealership attract the attention of a potential customer and lead him to their showroom or toward a sale?

Direct Mail Automotive Advertising

Direct mail advertising has been found to be one of the best methods to capture the public’s attention and hold it for more than the fleeting moment that is typical with email. Direct mail automotive flyers and brochures are physical and do not just go away with a mouse click or get lost in the spam folder.

Direct mail car flyers sit on the counter, coffee table, car seat, etc. They typically are more at hand and thus are more readable. If a potential customer reads it, they are more likely to follow up with it, should they have an interest in your message. If they are thinking about buying or actively searching for a car, they are likely to visit your showroom.

Just about every notable automotive company in Canada has a web presence which houses a multitude of content geared toward providing information and enhancing the user experience. Due to this, it only makes sense to bridge your online presence with your offline one. By supplying a bridge to your online presence, you can extend the reach of your printed advertising and ultimately give potential customers more reasons to buy a car at your dealership. QR codes can accomplish this. And what is a QR code, you say?

QR Codes

QR code on smartphoneQR codes have been around for about 20 years but have only been utilized for the past few years in North America. QR codes are bar codes which are readable using smartphones with the appropriate software installed.

The encoded QR code image can be included and printed on your flyer, booklet, postcard or any promotional piece. With a simple scan from a smartphone, it directs the public to the online page, image, video or coupon you choose. No need to open up your browser, enter the URL and then navigate to the required page; the QR code is programmed to go directly to the desired content you pick.

Like any tool, there are guidelines to follow when creating a QR code in order to better your chances for success. If not promoted and utilized intelligently, QR codes can be considered just more noise in the landscape of advertising media. If properly utilized, it can add to the public’s experience through the entertainment provided, discounts retrieved and needed information communicated.

An automotive flyer specialist can help you navigate the process of creating a QR code and using it on your printed promotional materials.

Here are a few tips to optimize your QR code usage:

  • Give the public something to interact with – Coupon, discount, test drive, etc.
  • Make the content behind the QR code something interesting or something the public is looking for
  • Entice the public to scan the code – “Watch the latest sports car demo” or “Browse remaining sales items” or “apply for credit here”, etc.

In today’s digital world and crowded advertising landscape, a win-win situation is when you can combine the effectiveness of printed material with your online presence to give your potential customer exactly what they are looking for.

Creative Commons Attribution: Permission is granted to repost this article in its entirety
with credit to Toronto Advertising Limited.

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