July 2013

auto flyersJust as an aesthetically appealing visual design can work wonders on the effectiveness of your auto flyers in catching the attention of their target audience, the other 50% of the equation for a more focused and effective approach in advertising is the content of your copy.

In advertising, be it of automobiles, food, housewares, or myriad other products, flyers are a tried and true medium in seeking sales. But more particularly, it is the use of selected keywords that allows the message to come across most effectively and take root in consumers’ minds.

Auto Flyers: Keywords that Can Stick

There are a number of specific words that tend to stick in consumers’ minds, based on direct marketing and studies on good response rates. Auto flyers would be no exception!

Those words are as follows read more

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flyer advertisingThere is a reason why direct mailing and flyer advertising are still media well used in automobile advertising, and basically any other product that needs to communicate directly to its market. The reason is, it has proven its effectiveness time and again.

In terms of a marketing approach, research has shown that the strategy employed in flyer advertising has generated an effectiveness rate of 75% in terms of response rate from the target audience.

Sell the “What For” Instead of Just the “What”

An all-too-common mistake for most companies and organizations that use flyer advertising is too much focus on the features, rather than the read more

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car sales flyersMost people assume that car selling requires a certain skill that cannot be practiced and perfected, and that you have to be naturally born with it.

While there are those who have their way with words and actions when it comes to closing a deal, there are also many ways to sell a car. With effective car sales flyers, you can employ strategies similar to those used in one-on-one selling. Remember that it is important to generate and instill enthusiasm, which can be conveyed through car sales flyers, in addition to face-to-face conversations at the dealership.

Know Your Product Well

When distributing car sales flyers, you are making use of another channel to sell cars, but this doesn’t mean that you can’t use the usual sales read more

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Use FLYER ADVERTISING to INCREASE your SALES leads

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